What industry do you think your business is most related to?
Story to tell in the infographic
We want an infographic that demonstrates that email marketing is changing as a communication technology - it's getting mobile. Mobile phones change the way users interact with emails - they check more frequently, they check at all hours of the day and they check multiple times. They are also more likely to act on emails that connect them to mobile friendly destinations - Facebook, mobile websites and booking systems that are mobile friendly.
Alongside having a mobile focus, we want to demonstrate that content is what is driving the most engagement in emails and personalization and targeted offers continue to drive the most conversion. We have some stats in the document that are from our clients relating to clicks and types of destinations.
I'm looking for the infograph to tell the story that mobile is the future for email - it's convenient and it's driving commerce in new and interesting ways. The story should build up the business case that salons need to get mobile.
Data to include in the infographic
I've included a document with several stats and marked which stats I'd like included as a requirement.
Elements to include in the infographic
There are a lot of graphs in the document I've included, but do not feel restricted to using those to depict the information. I'd like creativity when it comes to describing the statistics.
We do need the standard section in the bottom that includes the user name, logo and contact information: Shortcuts Software, 7777 Center Ave, Suite 100, Huntington Beach, CA 92647, http://www.shortcuts.net, email@example.com, 866 678 7324
Also, please include the sources of the stats you use (you can see the sources in the document at the top and bottom) If you don't use the stat, then please do not include it in the list.
I'd like to have the native files as I'll need to modify sizes for a few different countries who have different sized magazines. :-)
I've included a file with some of their design assets, including the logo, and some images of their online booking screen and their mobile email templates so you may use in mobile imagery to showcase what they offer in relation to mobile emails. :-)
They also are very particular about using their corporate fonts - (Gotham Bold or Calibiri)