1. Defining Your Brand; Choosing Your Colours.
Colour is an essential part in ensuring your portray the right image of your company, but also in making sure your brand is remembered for all the right reasons.
• 80% of customers think colour increases brand recognition
• Adverts in colour are read 42% more often
• 93% of people look at visual appearance when they buy
• 84.7% of customers cite colour as their main purchasing driver
• Up to 90% of people’s initial perceptions of a product are made on colour
Primary Colours: Red, Yellow & Blue
Secondary Colours: Orange, Purple & Green
Red: Passionate, pioneering, exciting, urgent and powerful.
Pink: Warm, intuitive, caring, and sensitive.
Purple: Deep, creative, original, distinguished.
Navy: Loyal, peaceful, authoritative, and successful.
Green: Generous, prosperous, safe, good judgement.
Blue: Content, spiritual, trustworthy, open, determined.
Yellow: Clear, attention-grabbing, stimulating, happy
Orange: Optimistic, freedom, impulsive, motivated, extroverted.
2. Maximising Social Marketing
Social media cannot be underestimated; the internet is literally everywhere and social platforms are ingrained into society, affecting purchasing habits and brand recognition.
• 83% of all 18-29 year olds and 77% of 30-49 year olds regularly use social media.
• Facebook 850 million; Twitter 500 million; Google+ 343 million; Pinterest 70 million.
• Pinterest users are 80% female; 50% have children.
• More than 1bn internet users used social media at least once a month – this should double by 2017.
• Customers who engage with companies on social media spend 20-40% more on their purchases with those companies.
• One-third turn to branded social pages to ask questions.
• 67% of people expect a response the same day if they contact a company on social media.
• 40% of Twitter users use it to search for new products
• 23.1 million users discover new brands through social media platforms.
3. Offer Customers Real-World Value
Real-world products are an incredibly effective and well-established marketing tool. Whether in person at trade shows or for free via the post, use these opportunities to spread your brand.
• 80% of people surveyed remember the advertiser of a promotional product
• Promotional products are 15% more likely to be remembered than TV ads
• They cost £0.003 per impression on average; TV costs £0.008 per impression
• Promotional products have a 50% higher response rate than targeting mailers
• 66% of people say they remember a promotional product’s brand for at least a year
• 74% of people who attend events and trade shows say it’s the best way to be remembered
• 73% use promotional products at least once a week after receiving them
• 58% of people keep promotional products for four or more years