EI_Marketing got their new infographic by running a design contest:
Create an engaging infograph for B2B customer loyalty program
Check out EI_Marketing's Infographic contest…
Business & Consulting
Story to tell in the infographic
Looking to get an engaging infograph designed that sums up the key points of one of our service solutions (B2B customer loyalty programs) as well as some of the reasons why someone would want to implement our platform. Happy for this to be a combination of written points and animations/drawings using the below information. Our aim is to gain a valuable piece of marketing collateral that simplifies what we offer and the reasons to choose Power2Motivate over other brands. The infograph should include simple images and be styled to engage a business audience, please see attached example for styling purposes.
Data to include in the infographic
The below is the information which we are trying to communicate. About Power2Motivate • Global loyalty & incentives leader for over 25 years • Helping local clients since 2007 • Programs in over 180 countries Power2Motivate platform - • Cloud based SAAS platform = low IT costs, quick to market and ongoing development • Fully branded, customisable, flexible feature rich portal (referring to ability to use whatever features they choose to) • Communications suite loaded with great communications tools (Newsfeed, eDMs) • Full data visibility and real time program reporting to support business decisions Customer service – • Dedicated team to guide, deliver and manage your strategy and program • Detailed program reporting and analysis tools to track engagement and activity Driving sales, loyalty & the right behaviours • Long term programs and tactical campaigns • Highly targeted growth programs focusing on individuals, customer segments, specific suppliers or regions • Collect detailed customer data for improved relationships and better business decision making • Detailed ROI reporting to manage and adapt activity Motivating your customers • Excite, inspire and motivate your customers with over 35,000 rewards • Appeal to all your different demographic and psychographic markets • Personalised portal to track success, shop for rewards and stay informed • Dream tracker for members to set rewards goals & monitor progress to achieving them Keep customers informed, engaged and up to date Communications suite – • Product training • News & updates • Points statements • eBlasts Why implement a Customer Loyalty Program? • Deliver sales and increase your share of wallet (be more competitive) • Drive more of the right behaviours from your sales network • Create loyal and motivated customers with reward incentives • Develop a strong competitive barrier • Develop stronger, closer customer relationships Stats (Directivity and Citrus 2013): • 46% of Australians feel more loyal to a brand because of a loyalty program and 55% would choose a product/company with a loyalty program over one without. • Sending communication that is tailored and personalised is what matters to a massive 46% of loyalty program members. • 37% of loyalty program members want updates on relevant news about a company and its products & services. • 77% of loyalty program members prefer point based programs that allow members to redeem points for merchandise, vouchers or other rewards.
Elements to include in the infographic
Power2Motivate logo. Main colour to use: #134a85 (19, 74, 133). Supplement colour #f2921e (247, 146, 30). Grey/white and other colours can be used where necessary. Please include the company web addresses: www.power2motivate.com.au www.power2motivate.asia Please use Australian English.
Please see attached example infograph. Also attached is the Power2Motivate logo. I have also attached a mock up version of the infograph which may help when visualising how each section goes together (please note drawing of customer segments 'targeted growth by specific customer segments' - would like something very similar to this for this particular part).
Every design category has flexible pricing for all budgets. Infographic starts at $599.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their infographic.
Designers across the globe delivered design magic.
EI_Marketing collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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