Full Text briefing:
Confirmed: How the FORTH method doubles your innovation effectiveness.
The world changes faster and product lifecycles shorten:
• The number of years to reach 50 million users: Electricity: 50, Radio: 38, TV: 13, Internet: 4, Ipod: 3, Facebook: 2.
• product lifecycle diminish with a factor 4 in 50 years.
As a manager you get lost easy:
• "We cannot change our habits."
• "We are not creative."
• "We fear failure."
• "Our short-term mindset rules."
• "We struggle to get inside the head of our customers."
• "Our innovation process is chaos."
So, How do we come up with new groundbreaking ideas?
The FORTH innovation methodology structures the chaotic start of innovation, creates 3-5 mini new business cases and fosters a culture for innovation in an expedition of 20 weeks.
FORTH users in industry, services and governmental organizations are very satisfied. Score 8,1 (on a 10-point scale). Source: Scientific research, 10 FORTH cases (2007-2013).
THE FORTH METHODOLOGY DOUBLES YOUR INNOVATION EFFECTIVENESS
Regular innovation process: 37.5% of the screened ideas are launched.
FORTH innovation process: 77% of the ‘mini new business cases’ are launched.
Source: Scientific research, 10 FORTH cases (2007-2013).
Strengths of the FORTH method:
2. Fosters internal cooperation.
3. Closely connects the end-customer.
4. Generates tangible business cases.
5. Increases your innovation effectiveness.
6. Fosters a culture for innovation.
Innovate the expedition way: http://www.forth-innovation.com