>>>PLEASE DON'T DESIGN THE WHOLE THING YET!<<<
We want to be respectful of the amount of effort you are putting in, so we just want you to do a small part of the design, to demonstrate what we can expect (which might be a combination of previous work and a portion of the layout). Once we have one or two finalists we will ask you to work up more of the content. At this stage we will also supply a full 'copy deck' of the written content to be included.
Back vs. front: The two illustrations should try and appeal to younger and older kids. The younger version has less content and would ideally feature a few small character-based sketches, the older one is more content heavy and will probably rely more on iconography and sketches of the things the kids will be producing.
Production: We will be having this printed A3, two-sided, full bleed. We want the background to be a strong blue (in line with a 'blue-print' theme) with white line-art being the only other element. Ideally we'd even like our logo 'redrawn' to make it feel like part of the piece.
I've uploaded our sketch of the layout (front and back), as well as a few examples of similar work that should provide some direction. Specifically, these are the things we liked about each of the examples:
blueprint_design.jpg : Quite like the guidelines and measurements as a way of making it feel 'blueprint-y', though we probably would avoid a grid to keep it clean. Also like the handwritten annotations (including occasional crossing out, circling elements etc.)
blueprint_house.jpg : Like the sketchy feel of the architectural drawing, and the hand annotation.
blueprint_robot.jpg : Again, sketchy feel, nice loose lines. Also use of handwriting font is fine, as long as it has an authentically handwritten feel.
blueprint_tunnel.jpg : Nice loose sketchy feel again, also the way this brings several different elements (map, cross-section, elevation) together into one area. Nice legible but casual hand writing.
icons_business.jpg : Another example of simple line art illustrations - not saying they need to be in this style, but this kind of friendly iconographic feel is nice.
process_challenges.jpg : While it does use colour (which we won't) this demonstrates a series of steps making up a process. Clear headings, and arrows and curves to draw the eye through the process. Small illustrations as you go through.
process_facilitation.jpg : Again, clear process (admittedly simpler than ours) with headings and detail.
Front for 5-11yo.jpg : This is a sketch of what we need on one side. The illustration at LOOK shows a boy (4) playing with a selection of rockets and cars, and his sister (10) watching him and taking notes. The illustration at DRAW shows some of the boys toys with annotations. The illustration at TEST shows the boy playing with the cardboard 'car carry rocket' and his cars.
Back for 12-18yo.jpg : This is a sketch for what we need on the other side.