This designer took the time to read the full brief, look at the reference materials, and listened well to feedback during the deliberation phase.
How nathan Jk started their illustration or graphics journey
Who are you known as?
Rio Brazos Distillery
What industry do you think your business is most related to?
Food & Drink
Tell us a bit about who you are and the people you reach
We are a small, family-owned startupsmall batch, premium whiskey from locally sourced grains that we mash, ferment, and distill one batch at a time in our 100-gallon potstill.
Boxcar Texas Whiskey is our second product. Made from a mash of corn and roasted barley malt, it is matured in used bourbon barrels and bottled at 90 proof. It will be packaged initially in 750-ml bottles and priced higher than many premium, mass-produced whiskies and bourbons.
What inspires you and how do you envision the design for your business?
The bottle label for Boxcar Whiskey (see attached) is ready except for a framed illustration.
The label of our first product, Whistlestop Whiskey (see attached), features an illustration of a steaming locomotive. Boxcar's illustration should be relatively similar in style. It should show a hobo "riding the rails." This could be shown as the hobo stepping down from an open boxcar or otherwise performing some sort of action in or near a train. The design should communicate a sense of freedom and sentiment for an earlier, simpler time.
Preferred designs will employ bold lines, muted colors, and a high contrast between light and dark. At only 258 x 377 pixels (little more than 7/8-inch high by 1 1/4-inch wide on the label itself), this illustration should be clear and noticeable on the store shelf from at least 10 feet away.
Please check out our Facebook fan page - Rio Brazos Distillery - for a better idea of where we're coming from.