How paul.plunkett started their illustration or graphics journey
Who are you known as?
Lencia Fruit Juices
What industry do you think your business is most related to?
Food & Drink
Tell us a bit about who you are and the people you reach
We make frozen fruit juice & frozen cordials in little pouches, similar to an Australian Sunny Boy, or icy poles/ water ices. The target market is kids, and also adults who are tapping into their nostalgia.
What inspires you and how do you envision the design for your business?
We have MrDs packaging designed already (see attachment), however it's not obvious what is inside is a frozen treat (our existing cruncha illustration has an illustration). It's a crowded category, so when consumers see the packaging, even though they may not know the brand they need to instantly know what's inside. The illustration needs to look as realistic as possible, but without being a photo.
We need to roll the design out to five flavours: cola, lime, raspberry, fruit cup, blue lemonade. The packaging in general is going to be updated, see attached ppt of the update for the beverage version of the brand.