Latest Addition to clarify further:
To clarify, the sketch is here: http://99designs.com/illustrations/contests/arpeggi-needs-illustration-213070/attachments/25373620~9af47c1b39e5fedf96cebc69121c403dcc5c795b
This is just an rough (and ugly) way to communicate the concept, I'd like to see concepts with this idea submitted.
1, Genome Reconstruction - lots of scattered puzzle pieces coming together into a puzzle with DNA helix that symbolizes the Genome DNA
2. Variant Calling - highlight certain pieces or magnifying glasses of pieces that stand our as different and don't belong. perhaps lots of white pieces for normal and then small red piece or similar for the ones that stand out
3. Annotation - we really like the direction 17 is going at. To explain what we want, the variant puzzle pieces data from step 2 are inserted into a secured database and then annotated which means that they are cross referenced with other data sources to add information regarding them and have it all saved in the database. So show a database and lots of external sources of data feeding into that database on top of those variants, as almost if you were defining the variants further with the external knowlede
4. Variant Anlaysis - Imagine google analytics here but specific to looking through, search through, filtering, slicing, and visualizing the variants and annotations belonging to them that were established in step 2 and 3.
Original Post below:
We need a main figure for our whitepapers, flyers, and brochures. It needs to outline the workflow we help solve for the customer, while also showing the flexibility and customization options.
The figure needs to get across the following 4 ideas:
1) The following workflow (see attached image that outlines the workflow):
a) Raw sequencing data (called "FastQ" files) > Variant Call Files (called "VCF files"). This process consists of the following steps: i) Genome Reconstruction. The data from a sequencer is made up of millions of small reads, that are aligned and organized to construct the genome. ii) Variant Calling. Once the genome has been "constructed", we look to find the variants (a.k.a. the differences in that specific genome that indicate a genetic mutation) b) "VCF" Annotation. We can integrate data from any knowledge base or database, open or proprietary, and we are pre-integrated with popular databases out of the box. c) Variant Analytics. We have a very nice user interface that allows customers to filter, organize, and slice different annotated "VCF" files to get the results they need.
2) The figure should demonstrate that this solution/workflow can be deployed in a number of ways in a completely scalable manner: a) through the cloud (fully scalable depending on their throughput needs) b) installed on their existing hardware or through a hardware appliance we provide (fully scalable from 1 to the nth nodes) c) any hybrid combination (i.e. "Cloud-bursting") that utilizes the capability of an internal hardware infrastructure while also pushing to the cloud when necessary (also, fully scalable)
3) No matter which type of deployment is used, our solutions are completely secure and compliant.
4) The solution we deliver is very simple and easy to use. However, it can be opened up and fully customizable should the customer choose to dive into the details.
The following are separate figures/images that we would also like to have.
In addition to the main figure, we need an illustration that represents our three main areas of expertise:
1) Genomics Expertise
2) Data Analysis Expertise
3) IT Expertise
I was thinking that this could be represented as a DNA double helix, where Genomics is represented as one of the strands, IT is represented as the other strand, and Data Analysis is represented as the bonds that connect the two strands.
Lastly, we need simple icons that represent the following ideas:
1) Simplified Genomics
2) Deployment Flexibility - Fully Scalable
3) The best tools for the best results
4) User Interface and Access Management Controls
5) Real-Time, Data Driven Optimizations & QA
6) Data Filtering and Customizable Filtering Options
7) Database Integration
8) Storage Integration