Really creative and really easy to work with on any feedback!
How Jfreund started their illustration or graphics journey
Who are you known as?
What industry do you think your business is most related to?
Medical & Pharmaceutical
Tell us a bit about who you are and the people you reach
We sell an inventory management solution to hospitals. We target the VP of Supply Chain within this organization.
What inspires you and how do you envision the design for your business?
A supply chain tech is responsible for stocking the shelves in a hospital. They feel they know what needs to go on the shelf because they stock them every day. A nurse takes these goods off the shelf. They feel they know what needs to go on the shelf because they use these materials every day. The supply chain tech and the nurse never agree on what the stocking levels should be because both lack the data they need to make these decisions. I call this the data divide. I am looking for an illustration that graphically shows the data divide between a supply chain tech and a nurse.
A lack of data is the root of the problem as both sides feel they know what is needed but lack the true understanding of what is actually being consumed. Our software, called JumpStock, provides the velocity data to show what is actually being consumed. With this data, both sides can work together to reduce inventory and save the hospital money.
This illustration should show a "data divide" between the two parties and JumpStock bridging that divide. It should be clear that "Supply Chain" is on one side and "Clinicians" are on the other side.
Don't have the graphic convey that these two people don't like each other. Hostility between them is not the goal.