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How JWConsulting started their illustration or graphics journey
Who are you known as?
What industry do you think your business is most related to?
Food & Drink
Tell us a bit about who you are and the people you reach
Our client sells Russian food products to the U.S. market
What inspires you and how do you envision the design for your business?
We are seeking a re-design of a mascot for Popkoff's Russian-inspired food products. The company, Popkoff's, has been in business since 1965. For the past several years they have utilized this friendly, Russian man illustration and he is now ready for a makeover (evolution not revolution).
Please illustrate a man, with similar characteristics to existing = Russian, friendly, inviting. We would like the illustration to be of just the face and upper body. We do not want him holding a bucket, or even see his hands - just a memorable face. We're not in love with his hat so perhaps a Chef's hat, something else, or none at all. Attached is the Popkoff's logo - its usage is optional on hat or shirt.
You can illustrate matching exactly the existing man or be creative and take him to the next level (such as line art, not so hyper-realistic, etc.) The final file will need to be high-res and able to be printed as large as 3 feet by 3 feet for tradeshow panels and posters. The background will likely be red or white. Please let us know if you have any questions.