Here is full brief, as far as we added comments to some pictures we find to be relevant:
or see attached document.
Below I copy-past some relevant info, but I recommend you to read full brief by the link above or file in attach:
We need to create a static non–animated image of this robotic teacher, which will represent and symbolize our company.
Image of the robotic teacher should reflect the mission of our company, which consists in utilizing high tech and innovative approaches to create an efficient and user-friendly way of foreign language learning.
So the image must meet the following requirements:
− Appearance of the robotic teacher should be clear and minimalistic – this will associate with clarity and simplicity in learning new languages through our app (“English is easy to learn”)
− Robotic teacher should be highly technological – company focuses at applying high-tech data analysis methods, personal approach, robotics and artificial intelligence to foreign language education
− Robot should have strongly marked, friendly and smart facial gestures. Be emotional – this is a very important attribute to express that our service offers personalized education
Robot must be minimal and elegant, we'd like to focus the student's attention to knowledge we provide. We expect the image to create the following associations in our minds:
-hi-tech (innovative, modern)
-clear (easy to understand)
Winning designs will be determined by polling in our focus group.