How princeton started their illustration or graphics journey
Who are you known as?
Princeton Healthworks (Book Series)
What industry do you think your business is most related to?
Medical & Pharmaceutical
Tell us a bit about who you are and the people you reach
The Healthworks books series are a patient support tool for both pharmaceutical marketers and GP’s (doctors). These series are distributed to GP’s to then pass onto their patients as a guide for better understanding as well as improving adherence to therapies.
What inspires you and how do you envision the design for your business?
Using the jpg attached, we would like a re-designed/updated version of this basic illustration (using exact wording currently used). It will be used on the new packaging and promotional activities for the Healthworks books series. We like the flow chart style used as it layouts the objective of the Healthworks series- but are looking for something more creative, eye-catching and perhaps authoritative. Sticking with the simplistic style as it can’t be too harsh on the eye (easy to read), but a more modern take. It’s important to bear in mind the audience for this product (pharma marketers and doctors).