We will use the primary illustration on all packaging materials, such as a bottle label and four-pack carrier.
We require a vector file format for the primary illustration.
The beer is called Griswald's Holiday Ale.
We have an existing beer by the same name that is 8% ALC/VOL. We are re-branding the existing beer to be a "Big Holiday Ale".
The new beer is 4.0% ALC/VOL and will be called "Griswalds Holiday Ale". We want the new beer packaging to be distinct and different from the existing product.
It's OK to play on the cult following of the movie, but want to steer-clear of any trademark issues and specific likeness of real characters. Or...maybe there is not a connection at all...just something cool!
We want the packaging to be colorful and festive. The label backing is a foil that displays Christmas lights very well.
Our logo can be any color.
We are looking for fun and imaginative designs that people will want to give as gifts.