We are looking for some help around a graphical element to go with the ChurnZero brand.
For graphical imagery outside of our logo we would like to have a design element created that can be used as a layer on our website and in other creative assets.
Please reference the attached repetitive design element used by the company G2, as inspiration and an example of what we are looking for (attachments #1-3). We like the fact that the design mark was taken from their logo, is action oriented and is able to be used in different formats to supplement the use of other illustrations or custom/stock photography in their web design.
We have also attached a secondary inspiration example with the abstract background images (attachments #4-6). What we like about these designs is that they are curved. With the ChurnZero logo having curved elements to it, we feel like our brand design element should be complimentary in that way as well. We also like that there are three different variations of the same design concept that can be used.
In terms of colors for the graphical element, our ChurnZero logo is near black (#242424) and white (#FFFFFF) and will stay that way but we want you to select a set of brand colors that can be used in creative assets and more specifically this graphical design element.
Up to this point we have used a secondary color which is a dark orange (#CA7627) but would like to select something else moving forward. We would like the primary color (outside of the logo colors) to be centered around something in the orange family. We would like you to select a color that is a bit less brown/tan as the previously used "desert sun" color but would also like to steer away from a standard orange tone.
We would then also like 2-4 other complimentary colors to be used in the design element to help add vitality to our brand. When selecting colors please make selections around set Pantone colors. The selected colors should be used in the graphical brand element that you will be creating.
In terms of a deliverable please create a repeatable graphical element that could work in our hero image area to layer behind our new website mockup (See the attached ChurnZero screenshot. P.S. The orange color shown as accent in buttons etc. is not our set color, we would update based on the selected colors in the design element you create.)
The graphics should be formatted to fit 1158 x 490. Please deliver the files in AI (C6 compatible) format as well as in EPS, PNG, and JPEG. Please submit 3-4 different variations of the graphical design element you create to give us an idea of how we might choose to display it.
• 3-4 graphical element variations sized to 1158 x 490
• Layered vector files to be delivered in AI (C6 compatible) and EPS
• Screen quality files to be delivered in PNG, JPG, PSD
• Listing of HEX colors used in graphics