sarahfV got their new illustration or graphics by running a design contest:
Funny quirky characters with attitude and personality
Check out sarahfV's Illustration or graphics contest…
Food & Drink
Health Guru as a brand is a little retro. We're not afraid to have fun, but we are serious about health. This is a new product launch for a range of healthy savoury snacking products. Cauliflower puffs. Think Cheetos, but with 50% cauliflower and no nasties, just rice, cauliflower and natural flavouring....that taste amazing! Guilt free snacking with a vegetable hit! Our market will be Australia, UK, USA. Our Consumer has a sense of humour and health & weight conscious, but doesn’t want to sacrifice on flavour or choices. they value the integrity of a product from an ethical perspective. Our customer cares about what they put into their body, but may not have a lot of time to prepare healthy snacks, needs grab and go solutions to add to the routine. We investigate and develop blends of the most on-trend nutritious tasty snacking products, that let you enjoy the food and drinks you love, without having to worry about nasty, unhealthy ingredients OR sacrifice taste.
What's your vision?
THE CHARACTERS: A cauliflower and a puff working together (because I want to show the vegetable element of the puff visually and the puff so consumer knows visually what they are getting) a cauliflower and a puff could be hugging, dancing, interacting somehow in the one image (see packaging for position and size) I dont' want it overly complex as we are a natural product. But I want it to be humorous, a little attitude and quirkiness. Satirical even. so feel free to use props and action. WE WANT CUT THROUGH! It will need to appeal to adults over kids, but can still be a little cute. Characters need to stand out on shelf. working with the colour tones we have chosen on pack. Need to be able to work on different coloured packs (for different flavours) Deliverable: Please deliver 1 image of the 2 characters interacting. Character 1: Based on the cauliflower Character 2: Based on the puff (puff is oblong shape, like a cheetos) Our brand is the Health Guru. We don't want anything to overt, but if our characters can be influenced by this. characters can interact, somehow to show they are a team. I have attached a PPT to show 2 colours of the packaging. Each flavour will be a different colour. Consider that there will be multiple Flavours in the future... so this will be the base characters for future development: Vegan Cheese, Sriracha Chilli, Sea salt and apple cider vinegar, Himalayan pink salt.
Please ensure the image is not sinister, or too young. Needs to work on the simple packaging. should have a personality in their eyes. The MOOD BOARD attached, is just for the spirit and humour i'm after, you don't have to do the style. and they can be a little sarcastic, but not angry or sour looking characters.
Every design category has flexible pricing for all budgets. Illustration or graphics starts at $349.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their illustration or graphics.
Designers across the globe delivered design magic.
sarahfV collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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