Fabric Patterns for Resistance Bands

Physical Fitness

Objective: Design Fabric Patterns for 3 Resistance bands for female consumers. Size of each band Length: 37 c.m. Width: 8 c.m. Background: The Fabric Resistance band market is saturated and launching a new product into the market needs differentiation. Most the current products are boring with plain colors. We want to launch a new product with WOW patterns that can stand out from competition and connect emotionally with our target audience. We want it to make workout fun and playful (not childish). We want the design to be cool & hype. Makes consumer look forward to their workout. Why: As passionate fitness enthusiasts, we love trying out new ways to step up our game, and we are constantly experimenting with new methods, new routines and new equipment. After years of training and testing, we noticed most of the fitness equipment we used to buy, didn't use to last long, and sometimes this led to bad postures and even injuries. And what happens when a restless couple can't find a solution that fits their needs? Yes, we decided to create it, and that is how TivCore was born. We started the company in order to provide people (and ourselves) with quality, reliability and peace of mind. We wanted to develop fitness solutions that enable users to optimize their routines without sacrificing durability nor comfort. Mission: At TivCore, our mission is to support and empower people to become the best version of themselves and improve their wellness. in order to achieve this goal, we are constantly researching, optimizing and providing top-quality and practical fitness equipment and wellness solutions, made to disrupt the fitness training industry and step-up your routines, anywhere Who: Our ideal customer are females who are conscious about wellness and health and is thriving to remain active during the pandemic, or considers training at home a great alternative, and is willing to invest in basic training equipment. A person who seeks for fair deals in most of his/her purchases, but always has quality as a priority over price. What: Fabric resistance bands that are usually used to lift, shape, sculpt & tone your booty & legs. Attached the image of the resistance bands of our competitive.

Need to create 3 Fabric patterns that will be printed on Fabric Resistance bands. The 3 designs need to evoke emotions with our target audience and connect with them emotionally. Our target audience are female age 25-55 who are looking to get fit & healthy.

the picture attached is of our key competitor

Every design category has flexible pricing for all budgets. Illustration or graphics starts at $349.