Eye-catching typographic design needed for our tagline

Schoolhouse

We are starting an innovative, progressive independent school in Sydney, Australia. We need to attract the attention of educated, professional parents of young kids.

We need a visual treatment of our tagline:
WHAT WOULD SCHOOL BE LIKE IF WE INVENTED IT TODAY?

NOTE: If you prefer we would also be happy with a treatment of the
alternative live:

IMAGINE IF WE INVENTED SCHOOL TODAY

We see it being a mix of typography and illustrated elements,
combining into a holistic design.

The tone should be energetic and eclectic - with a mix of typefaces
and design elements. We are anticipating something colourful, but
that
is not mandatory. The style should be fresh and contemporary, showing
a clear design aesthetic. It should not be childish or cutesy.

The key words in the line are SCHOOL, INVENTED and TODAY. The design
might draw on some of the ways we think schools might be different if
we invented them today, themes like;
- nature
- play
- technology
- collaboration
- emotion

The design will be used in various places - from T-shirts to our
website (as a prominent graphic on the homepage).

The design will need to work on white, and ideally also on an
off-white colour of some sort (beige or grey).

The design will need to incorporate our logo, which is included as one
of the files here. The logo will ideally be incorporated in a way
that
suggests Schoolhouse is an answer to (or is at least addressing) the
question.

We have included a number of images as reference. While none are precisely what we are looking for they give an indication of the types of styles we are envisaging. Having said that, we are open to new and interesting ways of approaching the problem.

Please feel free to submit very rough sketches to demonstrate approach and layout. If you do so, it would be great if you could also provide a stylistic reference (your own work or someone else's) to give us an understanding of how you would anticipate the finished piece looking.