99designs community contest: Design Kanye West’s new album cover

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Here’s a peek at the client’s brief

Contest title

Title

99designs community contest: Design Kanye West’s new album cover

Subtitle

Design Kanye West's new album cover!

Background information

Organization name

99designs Kanye West community contest

Description of the organization and its target audience

Hip-Hop artist Kanye West is set to release his highly anticipated 6th album, entitled “Yeezus,” on June 18th. But the official album cover design (a clear jewel case sealed with red tape: http://bit.ly/KanyeTape pretty much non-existent. So we thought it would be fun to see what YOU can come up with!

Early reviews have described “Yeezus” as dark and brooding. The first released singles, “New Slaves” and “Black Skinhead,” touch on the subjects of racism, religion, consumerism and the New World Order. In addition to all the hype surrounding the new album cover, a few media sources have leaked different versions of the so-called “official tracklist”.

YEEZUS ALBUM TRACKLIST (unconfirmed):


1. Awake With The Dark


2. New Slaves (Feat. Frank Ocean). Video: http://bit.ly/13Hjbxh

3. Lightning

4. Onsite (Feat. Travi$ Scott)


5. God (Interlude)


6. Chained (Feat. Jay Electronica, James Blake, & Lonne Chia)


7. Perfect


8. Boxed Out (Feat. Chief Keef, RZA & Ma$e)


9. Black Skinhead. Video: http://bit.ly/13GNGqp.

10. The Follower


11. Hyper Critical (Feat. Tyler, The Creator)


12. In The Heavens (Feat. John Legend)


13. Demon

Industry

Entertainment & The Arts

Content details

Description

This is an unofficial, independent contest held for fun by 99designs. Despite the strong subject matter contained in the album song lyrics, please REFRAIN from submitting designs which could be deemed as offensive by others. 

One common theme we’ve noticed in West’s album art (as well as his logo) is the use of a teddy bear — you can incorporate the bear if you'd like, but we also want to see submissions that do not include the bear.

His earlier album artwork can be described as playful and cartoonish. His recent album artwork can be described as abstract, dark and brooding. Feel free to explore design concepts that play on Kanye’s past album covers as well as entirely NEW concepts. 

For more inspiration check out our blog post about Kanye West: 

http://99designs.com/designer-blog/…er-design/

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