All we need is Brand Hero for that portal.
It can be an animal, a thing or a funny creature.
But the most important thing is that it should be UNIQUE!
Colors are very important too.
The most frequently appearing character on similar sites is a doctor,
so we DO NOT recommend such a solution.
The main purpose of the portal is to store the patients' disease history and its arrangement.
That is why Brand Hero should be assiociated with safety and trust.
And naturally it should be easy recognisable and memorized.
The whole Brand Hero design, part of it or colours will be used in portal logo sign.
The audience of the portal is defined broadly - from the toddler to the oldster.
It is important to take care about older people, so the design should be clear and precise.
We are planning an advertising campaign in social media like FB
to kick-off the project in the end of the year.
The Brand Hero can help to promote portal being the symbol/face of the campaign.