Full Design Brief Attached. EVERYTHING you need to know is contained in this description and the attached files!
Submissions MUST include:
- A background made of the Sydney Harbour, Opera House & Harbour Bridge included
- The prominent character is a giant bunny - show connection to "hops" & should be designed in Kaiju style.
- Attached is a previous example of a winning beer design. This will give you an idea of the level of quality we are after as well as presentation.
Winning artwork MUST also:
- be a layered Illustrator file or
- a layered Photoshop file (minimum size A1, if not vector)
- have layers grouped and in appropriately named folders that are easily exported as images on their own (e.g.. separate background, foreground, main character(s), supporting character(s), other elements
- work as bottle art as well as on a 6 pack
- be CMYK
- be submitted as a 2 colour (PMS) version as well as full colour
- Present a great font for Hoppy Weizen. Please don't overlook this element. It's important.