Sonny Berry got their new illustration or graphics by running a design contest:
Create innovative packaging for Diet Sugar
Check out Sonny Berry's Illustration or graphics contest…
Food & Drink
Ecosweet is brand name for organic, Fair Trade and natural low cal and zero calorie, non-GMO sweeteners.
What's your vision?
Design matching packaging for a stand-up pouch and sachet box for Diet Sugar, that stands out to consumer. The product is an all-natural sugar + stevia blend using our proprietary granulation process to produce a granule 5X's sweeter than conventional sugar. Requires only one gram to equal one teaspoon sugar, 3 calories per serving and qualifies for zero calorie labeling. Think Coca~Cola and Diet Coke. Gives the consumer a reduced calorie choice. That's why Diet Coke is number #2 soft drink in the world. Since sugar is a standard and consumer's have a somewhat negative perception that anything labeled "diet" sacrifices taste. We want to change that perception with near identical taste. So taste is important to convey in the packaging. On the top of packaging include ecosweet "The Clean Label Company" logo. In the middle the new Diet Sugar logo (from contest here). On the bottom will be a Non-GMO Project logo. In between is yours designers!
My goal is for Diet Sugar stand-up pouches to be on the grocer's shelves next to sugar. I like the idea of Diet Sugar looking similar to "old school" standard white paper packaging. So might look cool to do something similar in stand-up pouch. For box will be 40 count pack of sachets. I've included a box design for one of our new boxed sweeteners Organic Zero. Here the competition is quite different. We are up against the big boys - Truvia, Splenda, Equal and Sweet-n-Low. We are natural, non-GMO and Clean Label. That is our brand differentiation Play off that. Have fun with it!
$399 Silver package
Every design category has flexible pricing for all budgets. Illustration or graphics starts at $349.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their illustration or graphics.
Designers across the globe delivered design magic.
Sonny Berry collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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