Create a fun and mystical unicorn logo to promote our software

Unicorn - Compliance Management System

Our organisation helps training organisations with setting up and maintaining their training organisation, including the provision of Policies and Procedures, forms and documentation as well as coaching and consulting. We implement a systematic approach to compliance management, which we now want to offer through our new software, to be called Unicorn.

Unicorn is a Compliance Management System for our clients who are Registered Training Organisations. This system will help our clients to keep up to date with their compliance requirements and help them to run their training organisation more smoothly.

Target Audience - A range of clients who run Training Organisations in Australia, these include people from the following sectors: Business, Security, Transport, Aged Care, Child Care, Accounting. They will typically be educated at a Certificate level, some would have a university level education. Typically our clients are male, aged between 35-50.

We want to portray this software system as "easy to use", "mystical" because they couldn't do this themselves, "knowledgeable" with information that takes years of research that they don't have to do if they buy, "professional" because it is a business tool.

We want to use the Unicorn logo on our website, in marketing and on the actual software system, to promote our software. Marketing would include: Website, Facebook, LinkedIn, Print, videos.

For more information on our company, please go to http://www.vivacitycoaching.com.au

We want a unicorn character that is fun, vibrant (our colours are Blue and purple), to be used to brand and market our new Compliance Management System software. It will need to be suitable as a separate logo to our existing logo, as well as a character we can use on our marketing materials. I would prefer a picture of a full unicorn, as if it is trotting.

Attached is our existing logo for our company, that we will be keeping, the new logo is for our new product that we will be selling under our company Vivacity.