The brand: our branding revolves around the owner of the company, James Wedmore and we want it to reflect him: He is a very positive guy, loves to surf, skateboard, he has an awesome sense of humor, he is fun, laughs a lot, loves playing magic tricks, and the whole branding of his company reflects how he is. He likes dropping truth bombs but in a fun way. This is a post that he loves for example: https://www.instagram.com/p/BcDVIdc…meswedmore (so you understand his sense of humor). It is teaching something in a fun way. We want to achieve the same thing --> teaching something in an entertaining fun way with, but with illustrations of bits of wisdom and quotes.
The design we want will be shared on Instagram. One of the main things we want to achieve with the owner's Instagram account is to educate or bring new perspective through quotes that the owner lives by, basically, his life & business wisdom. But, instead of putting them into a quote made in canva with a stock photo in the background, we want to develop a signature cartoon/illustration, sort of minimalistic, all black pen lines over white background illustrating the quote or lesson. All in a white square 1080x1080 canvas so is ready to share on Instagram. We want the illustration's style to be simple and minimal, black pen over white background. If colors are used, we don't want anything too bright, ideally just faded colors. And we want the illustration to support the lesson, quote, wisdom nugget, etc., ideally in a figurative, not too literal way. It is very important that these illustrations are positive, fun looking, nothing dark or heavy. Also, we would prefer the style of the illustrations to be as if someone normal had drawn them, nothing too perfect, or too complex. We want an effortless and cool look (see images attached for references).
I've attached some examples of the type of illustration/cartoon we are looking for. And here's an Instagram account with tons of references: https://www.instagram.com/simple_turtle_art/
And finally for this assignment, in particular, we want an illustration/cartoon for the quote/lesson:
"Your success is inevitable."
"Your Success is inevitable" is the lesson to illustrate, but you could decide to illustrate it as a conversation between two characters in one square panel (see some examples attached), or it could be just an image that figuratively represents the quote. This is where your creativity is important.
This quote is repeated by the owner of the company all the time, and this is what he usually tells any entrepreneur that is impatient for seeing results or someone that wants to start a business but are afraid to start because of fear of failure, or anyone that is already in business but is afraid to grow bigger. And what he means when he says "you success is inevitable" is that anyone that decides to pursue something, with laser focus, with passion and giving it their all, will find success sooner or later. This is a quote that we use in a business setting and it is said to entrepreneurs or anyone that wants to start a business because we truly believe that if they select a business idea that they love and wholeheartedly pursue it, they will find success, if they are patient and keep taking action toward their goals. I hope that clarifies a little more the quote. Thank you all!