Working with Henry is always a pleasure! He's a brilliant illustrator and a great communicator.
How f.wedler started their icon or button journey
Who are you known as?
What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
We are a manufacturer of high performance data storage appliances designed primarily for the entertainment industry.
What inspires you and how do you envision the design for your business?
We are looking for a re-design of our 3 hardware product icons and the addition of 4th software product icon to match. Our hardware product lineup is named with a mountaineering theme:
The software product has more of a musical reference:
The icons should be white on black (and reversible to black on white) and should be created as vector art (Adobe Illustrator preferred). Icons should be standalone against a solid background and have no frame or border.
Please think conceptually and abstractly about the product names and not literally. We have seen too many mountain icons with very literal avalanche representations and did not like any of them. Try to suggest a mountain, but focus more on the product's features as described below.
For Avalanche, the idea is to convey speed/performance as this is the fastest product of its kind on the market.
Spectre is our flagship product and a hybrid of both large scale and performance. A balance between the two.
Ridgeview is our massive scale product. Big, but not fast like the others
For the OPUS icon, we like the idea of an orchestra conductor.