whaug got their new icon or button by running a design contest:
Icons to Inspire the Learner of the Future: Hillview Middle School's Five Core Skills
Check out whaug's Icon or button contest…
We are a middle school, and last year we engaged in a process to define what critical traits our students need to develop to be not only awesome human beings, but also college-, career-, and future-ready. Students, staff, and parents all contributed ideas, and we synthesized them to arrive at what we call our Five Core Skills. Our primary audience is the students. If the images don't resonate with them, then we've missed a big opportunity.
What's your vision?
We want five icons, one for each of our Five Core Skills of Curiosity, Critical Thinking, Compassion, Ownership, and Resilience. We want each icon to represent the language in the descriptor. For example, the icon for "curiosity" will represent "We eagerly ask questions, discover new ideas, and share what we learn." We do have a specific style in mind. We want the icons to be sophisticated, specifically, a black and white ink drawing look. We also don't want the icons in boxes; we want them more organic and fluid, and each icon should be accompanied by its tagline (e.g., “Walk a mile"). We'd like the taglines in an almost tattoo-style calligraphy, not too baroque, but edgy and elegant. Our Pinterest board (https://pin.it/gqvfy6ep4qsu46) has an example: the “Ink in the Meat” font. Next, we have some specific ideas for particular icons. We came across a pen and ink rendering of an owl for "Be Curious" where its head is tilted to the side (see Pinterest board). We thought this would be great with our school's mascot, a hawk. We'd love to see that, with the hawk’s head tilted in curiosity. . For "Walk a Mile," we want a pair of high tops/Vans and we'd like them to be in profile, in mid-step - one planted firmly and the other on the toe, to indicate movement. We'd like a heart stitched on the side - where the shoe logo would normally go. They can be a little scuffed to show they've been on the journey. And for this tagline, we'd like "Walk a Mile" to have a mirror image beneath it, to indicate reflection. Maybe two versions here with and without the reflection. For "Ask why," we have an image on our board of a number of hands holding puzzle pieces and putting them together. We like this metaphor - probably not that many hands or pieces, but at least 4. The puzzle pieces need not be blank. There could be an image that one can see is coming together as a result. Perhaps this could be the tagline itself, with the pieces nearly together. Or an image that is representative of a problem. For "Own it," we had the idea of a paint brush in mid-stroke, creating a path. See the board for a couple ideas of a brush making its way through a forest or a landscape. For "You got this," we have a rough idea on our board of a belay mountain climber, but of course, it would be in pen and ink.
The primary audience for these visuals is the student. Therefore, the designs should be targeted toward a Generation Z audience, avoiding images that might feel somewhat anachronistic to teens and tweens (e.g., books might represent knowledge and learning, but they won't inspire students who get a lot of their information digitally). We also want to combine all of the icons into a logo. This can be part of the project.
$599 Gold package
Every design category has flexible pricing for all budgets. Icon or button starts at $199.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their icon or button.
Designers across the globe delivered design magic.
whaug collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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