great communication, great turn around time. pleasure to work with.
How cp360 started their icon or button journey
Who are you known as?
What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
This is a startup designed to help small businesses measure and improve their performance through an online platform. We're professional, yet down to earth with our clients (that is ... small business customers with no more than $10 million in revenue and under 500 employees).
Our target audience is the small business owner.
The concept behind this is that every small business owner is a "pilot", and we see their business as their plane... to be maintained and flown to it's destination.
What inspires you and how do you envision the design for your business?
I need an icon that will quickly and simply convey the value of a service called "Flight Plan" (previously named "DestinationPoint"). Flight Plan is a service we work with the client to take into account their vision, aspirations, strengths, limitations, opportunities, and threats to create future business design or blueprint / strategy. This future blueprint / strategy essentially details where the client's company should aim to be in 3 years to 5 years. Accompanying this service will be a plan to take them from their current state (point A) to the future business design (point Z).
Below, you'll find sites that I really like. As I said, my site design is underway and I want a killer icon that is really as simple and elegant as Apple's logo. Something that creatively yet simply (simply is the keyword here!) conveys the value of the product in helping the client to compare his/her business performance to competitors. The winning icon encapsulates the notion of a client comparing his/her business performance to others - like a plane would use a radar to location his/her position to other planes.