Completed contest

Create the next icon or button design for SKINNYprices

DanMcGuire needed a new icon or button design and created a contest on 99designs.

A winner was selected from 212 designs submitted by 60 freelance designers.


Some of the designers who made it happen

Winner - georgedesigner
very pleased with the whole concept. Great way to get a graphic design. The company I used previously gave me an estimated cost that was 150% more expensive than what I paid with 99 designs. George designer was very professional and did a terrific job.
- Lu310161
Finalist - MHell
MHell was fantastic to work with! He did a beautiful job of incorporating all of the concepts I was looking for in my design, and went above and beyond my expectations to make any changes I requested. Communication was great, and I highly recommend him to anyone looking for a meaningful, attractive logo. If I ever need any design work in the future, I will absolutely work with him again!
- aimee f
Finalist - ...mcgb
Incredible designer! Nailed exactly what we needed.
- Anonymous
Finalist - dudi_guts
Die Zusammenarbeit war wirklich sehr gut und das Ergebnis kann sich sehen lassen. Ich kann diesen Designer wärmstens weiter empfehlen!!!
- dieheiden
Finalist - snjegovicka
Nives was flexible, responsive to my emerging ideas, and communicative. She was great to deal with and is clearly a talented designer.
- Kristy - OT
Finalist - 99 Creative Designs
Great designs submitted in a hard fought competition.
- Info55333

How DanMcGuire started their icon or button journey

Organization name


Tell us a bit about who you are and the people you reach

We are a plug-in for e-commerce companies that turns browsers into buyers by enticing them with a variable discount marketplace in exchange for viewing a brief video advertisement.

Here is what our international patent pending technology does:
Basically, we put a button next to "add to cart" button that allows users to click, watch an ad, and be shown a lower price than retail. They can buy or pass. The price will continue to discount until finally it is at a value that motivates a purchase. So, imagine all the products on an e-commerce site discounting independently creating a thrilling browsing experience where at every click a browser could stumble upon a highly discounted product they desire.

Quick Kinetic Word Video:

What industry do you think your business is most related to?


What inspires you and how do you envision the design for your business?

We are looking to design the button that will sit near the "Add to Cart" button. We are open to any concepts for this. We just ask you use the registered trademark "SKINNYprice". SKINNY is all in caps and price is all in lowercase and their is no space. Other than that feel free to think outside the box. I had attached some stuff I worked up but I'm no designer. My thoughts were... because the user has to watch a video (a play button) but because at the end they save money (throw in a $) this might be thinking too literal???

Here is a link to our visual prototype:
No making fun of my button I made. (You can see why I am on here. hahaha)

Another thing I messed around with making a diorama and had a square headed toy as the mascot. I was thinking that the his head could be the video player. So having SP on the sides of the box and maybe a play button on the front or something inside the box. just throwing out ideas.

Next... after designing the button we will open up another project for the video player that will popup when the a user presses the button. I mention this so perhaps their is a overall theme.

Well, really excited about this and look forward to working with everyone.


So once again. User is shopping at a site like and sees a pair of black pumps for $50. The user sees this exciting "SKINNYprice" button that is jumping out at her that she can not resist pressing. She presses it and a video player pops-up with a quick "How it Work" video. She watches a funny video commercial. Then she is presented with a new price for those sexy black pumps. ($42.30) Shes has 60 seconds to buy or pass. ohh.. What to do? She says, "I deserve those shoes!" and buys them.

Have a great day everyone and thank you for taking the time. ;o)


Let's trying thinking a bit more outside the box than just a play button with a dollar sign. 

Maybe there could be two play buttons and those are eyes. 

Maybe play button could be surrounded something like headphones that are $ signs. 

Maybe the play button could have options around it like (25% off, 50%off, 75%, 100% off) 

Maybe the play button has feet.

Maybe a play button that says SAVE. 

Maybe Play = Save

Or instead of play pause. How about Play button and then dollar sign inside arrow down.

Just trying to create a logo that is uniquely SKINNYprice's. People see that an go Oh ya. That's the watch an ad and save a ton of money.

Here are some link's for ideas. Maybe something around play button Options to put things around play button Instead of Play pause maybe Play/$ or Play/Save Liked 3D look /totally different button to make you think different Another 3d Button Different way to represent the chance of play 

Hope this opens up some ideas.

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