Great experience and even better quality work! Attention to detail was great. We needed only a few minor revisions and they were completed immediately. Just a fantastic experience.
Our team will definitely be using this designer for future design work.
How jessica.hansmann started their flash banner journey
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Which? Switch is an impartial energy switching service that allows users to compare their current energy bills against all of the tariffs available in the market. It also allows users to apply to switch to their chosen tariff online through the service, there is also the option to switch over the phone. There is no cost to the user for this.
The target audience is very broad: 50/50 male female between 25-74yo, lives in the UK and are fairly confident online and are looking to save money on their energy bills with Winter approaching.
o Which? Swich display ads promoting the energy switching service from Which?.
o Ads will be for direct response
o All ads need to adhere to the Digital Brand Guidelines here https://brand-which.herokuapp.com/ and include the Which? Switch Logo
o Ads should be in 4 sizes and 2 file formats, HTML 5 and a default .gif. The campaigns will be run through DoubleClick and should include the necessary click tag. The landing page will be https://switch.which.co.uk/
o The sizes for this should be as follows;
o The ads should be no more than 5 frames long and should repeat twice. The CTA should be visible on most panels, especially the last panel
o Could the following copy be included in the designs;
Intro: High energy bills?
Copy 1: Which? Switch users save an average of £297 a year
Copy 2: How much could you save?
Copy 3: Compare all energy companies now
CTA: Switch today
o Ads should include eye catching animation, there is no prescribed imagery but it should represent energy and energy switching, using images such as a light bulb or light switch for example