This was the second time we worked together with on3step. Great banners and good communication. We are very happy with the results.
Advertising banners in multiple sizes.
How kat.milner started their flash banner journey
Who are you known as?
What industry do you think your business is most related to?
Medical & Pharmaceutical
Tell us a bit about who you are and the people you reach
Cell Care is Australia’s largest and most experienced cord blood and tissue bank. We store stem cells collected from cord blood and tissue for parents of more than 17,000 babies.
Our target audience is pregnant women who predominantly are aged between 25-39. We have most take up in our service from those who are birthing at a private hospital.
What inspires you and how do you envision the design for your business?
We are looking at creating interactive and engaging flash banners that generate awareness with those who pregnant women.
There will be a varied amount of awareness for cord blood and tissue stem cell storage.
The call to action is to request an information pack- where we collect the name, contact number, state, email address and if they are pregnant their due date. This is currently captured on a landing page on the Cell Care website- but happy to look at collecting this in the advert.
The banners will be visible on pregnancy related websites like BabyCentre, Birth, Ebay Maternity and BubHub.
We want those who are pregnant to relate to the advert and we want to be able to capture their details easily.
Medium Rectangle (swf and html5): 300 x 250
Leaderboard (swf and html5): 728 x 90
Skyscrapper (swf and html5): 160 x 600
Our key messages used in marketing:
“Australia’s largest and most experienced cord blood and tissue bank”
“Store your baby’s stem cells for the future”
We need the ads to speak to expectant mothers
“Expecting a baby?”
An overview of cord blood and tissue storage:
Cord blood & Cord tissue are rich in powerful stem cells that can only be collected at birth for potential future use.
Stem cells can be used now for medical treatments, and there is an expanding range of new therapies being researched that anticipate using cord blood and tissue in the future, eg. type 1 diabetes, cerebral palsy and autism.
Your baby’s stem cells are a perfect match for your child and are likely to be a match for siblings and family members.
Store with Cell Care, Australia’s largest and most experienced cord blood and tissue bank. Today, parents of more than 17,000 babies have stored with us.