We are actually expanding our distribution network of Opticians in France.
We have a large database of client who we have not yet had contact with , and we want to make them understand that 1/3 of their actual clients are potential clients for a hearing aid.
With their actual clients , they can easily make a much higher turnover.
On top of that, a new law has been implemented in France, allowing optician to sell pre - set hearing aids.
This will help raising the percentage of people who equip themselves with a hearing aid.
Until now 9 million people in France suffer from hearing loss. only 2 million are currently equipped.
The reason for many of the others not buying a hearing aid is because of the price.
A normal hearing aid costs +/- 1500 €.
Ours only costs 359 €.