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:format(webp)/99designs-contests-attachments/54/54675/attachment_54675809 "The client was looking for something fun, adorable, yet recognizable, without going full cartoon. The result is a logo that works with different layout options, can be adopted as a square avatar, and still looks good in black and white where needed.")
:format(webp)/http://s3.amazonaws.com/projects-files/33/3372/337291/16120497-53e4-42cd-89b8-565bf75f3dba.jpg "Custom made logotype for a boutique.")
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:format(webp)/99designs-contests-attachments/150/150059/attachment_150059841 "Captivating label design crafted for a tequila gallon. Seamlessly blending iconic symbols of prosperity and heritage, the design features a shimmering golden horseshoe, symbolizing luck and fortune, juxtaposed with the timeless elegance of a traditional agave plant.")
:format(webp)/http://s3.amazonaws.com/projects-files/176/17666/1766669/acd55c08-0fb4-44d7-ab75-aa5964eeefc5.jpg "Sheet Shark is a modern brand designed to make Excel education accessible, engaging, and structured for all learners. The brand’s mission—“Dive Deeper, Excel Further”—guides users from beginner to expert levels with a clear, progressive learning approach.
I developed a comprehensive brand identity and style guide that aligns with this vision, ensuring a seamless balance of professionalism and approachability.
Design Approach:
- Color System: A structured palette transitions from teal (beginner) to deep blue (expert), reinforcing the learning journey.
- Typography & UI Elements: Clean, modern typography enhances readability, while fluid UI elements avoid rigid, boxy layouts.
- Brand Messaging: A warm, empowering tone speaks to career-driven women and professionals.
- Logo & Brand Application: The Excel-inspired shark fin logo integrates into a cohesive branding system across web, print, and marketing materials.")
:format(webp)/http://s3.amazonaws.com/projects-files/47/4753/475388/f973627c-aad2-45c6-b236-86a9ca533e95.png "Ampersand combined with a floral element. This is combined with a modern serif font resulting in a strong mark as well as a cool overall look,")
:format(webp)/http://s3.amazonaws.com/projects-files/25/2509/250975/c77fce97-16f3-476f-b52c-06d97426b9da.png "While my client was in the process of creating their logo and brand colors I helped making their branded pitchdeck and the template in both keynote and PowerPoint formats behind to use for future presentations.")
:format(webp)/99designs-contests-attachments/86/86375/attachment_86375753 "A set of bold, on-brand still images and animated gifs for a Sydney plumbing firm.")
:format(webp)/99designs-contests-attachments/100/100792/attachment_100792419 "Powata uses big data to bridge the gap between field salespeople and head offices. The work of the company become inspiration for the logomark where two lines coming out from two different side (top and bottom) then meet and connected at the center. The overall logomark also resemble the initial of the company.")
:format(webp)/http://s3.amazonaws.com/projects-files/31/3125/312530/fac8e5ed-33a4-4f82-8a05-014d0a9b0010.png "1-to-1 project.")
:format(webp)/99designs-contests-attachments/92/92909/attachment_92909880 "Quarterly company newsletter template with easy-to-update paragraph, character, and object styles within Adobe InDesign.")
:format(webp)/99designs-contests-attachments/115/115217/attachment_115217755)
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:format(webp)/99designs-contests-attachments/125/125140/attachment_125140524 "Logo for a franchise company that offers business coaching to the building trades industry ie Construction Contractors, Electricians, Plumbers, Architects, Roofers, Heat and Air Contractors etc")
:format(webp)/99designs-contests-attachments/80/80501/attachment_80501368)
:format(webp)/99designs-contests-attachments/146/146862/attachment_146862070 "Boho modern minimalist logo for beauty studio")
:format(webp)/http://s3.amazonaws.com/projects-files/105/10557/1055773/87fbce6e-2be8-4ad1-96f4-a62cb40fc78b.png "The client bought this logo from my portfolio and looks like it fits perfect for his business
Paul is the CEO and architect behind FIRED Leadership. The organization exists to reframe the narrative on why we fire top talent and shows how the leaders we fire are the leaders we need for the future of leadership. From pariah to a game changer, Paul and the team are introducing a counterintuitive approach to how future leaders will need to be developed as part of being able to navigate ongoing disruption. Join the ecosystem and let’s shift our thinking, reimagine and reinvent how we identify, recruit, onboard and develop the leaders of the future.")
:format(webp)/99designs-contests-attachments/116/116313/attachment_116313208 "Eclipse Effect Events offers DJ, MC, sound, lighting, and event production services, mostly weddings. So the logo conveys lights, sound, colors.")
:format(webp)/99designs-contests-attachments/85/85218/attachment_85218939 "Hello! This is a design I made with a theme \"Nature lover\". The elements are hand drawn with the lasso tool and it turned out super sweet!
I hope you guys like it as much as I do!")
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:format(webp)/99designs-contests-attachments/87/87297/attachment_87297811 "schoolpod is a platform for managing school life. The idea is that everything to do with managing school life is encapsulated in a \"pod\". The owl is a symbol for \"education/school\" and the basket is the representation of the \"pod\"")
:format(webp)/99designs-contests-attachments/113/113848/attachment_113848928 "The client brief was to create a logo/brand which relates to food and drink but also for teaching, sharing knowledge and yoga. Something that could be aligned with nature and natural elements of the Universe.
I decided to go with a simple image of a landscape with sunset (or sunrise), which in my opinion, puts all these required elements into one.")
:format(webp)/99designs-contests-attachments/57/57290/attachment_57290438 "event manger")
:format(webp)/99designs-contests-attachments/112/112686/attachment_112686986 "logo for tech consultant")
:format(webp)/99designs-contests-attachments/112/112826/attachment_112826722)
:format(webp)/99designs-contests-attachments/49/49424/attachment_49424648 "Clean, modern cave symbol design with fresh contemporary typography, for a fitness/yoga studio in London.")
:format(webp)/99designs-contests-attachments/129/129667/attachment_129667296 "Compass design for a restaurant")
:format(webp)/99designs-contests-attachments/86/86933/attachment_86933080)
:format(webp)/http://s3.amazonaws.com/projects-files/176/17635/1763515/926fbf06-e85b-481e-990e-975b460085a3.jpg "This project was for developing a Logo Design concept for Medical massage therapists and Holistic Health Practitioner. The logo design is self has a very simple triangle form inspired love of the client's deep affection of pyramids/triangles and the delicate letter,, A,,.")
:format(webp)/99designs-contests-attachments/79/79110/attachment_79110437 "Inova designs and builds innovative, multifunctional, space-saving furniture. So I come up with the idea to create an ambigram to represent innovation, transformation, and all day used.")
:format(webp)/99designs-contests-attachments/73/73982/attachment_73982876 "A play of \"B\" initials with lighthouse.")
:format(webp)/http://s3.amazonaws.com/projects-files/42/4237/423745/35471176-91fa-4f7e-93a6-269450468632.png "Sillion is professional consultancy in energy and technology sectors. The name Sillion refers to the shiny fertile soil revealed when freshly turned by a plough. This definition is adopted into the logomark while it also works as \"S\" that stand for \"Sillion\"
The implementation of this logo can be seen at: https://www.sillion.co.uk/
Thank you Mr Rayner")
:format(webp)/99designs-contests-attachments/149/149644/attachment_149644007 "The Arizona Living Group offers clients real feedback and passionate local Arizona living expertise. Based out of Phoenix, Arizona, the team is lead by a passionate female with a heart for giving back to the community.")
:format(webp)/99designs-contests-attachments/95/95940/attachment_95940352 "Job listing site for spa, beauty and fitness sectors.")
:format(webp)/99designs-contests-attachments/100/100696/attachment_100696001)
:format(webp)/http://s3.amazonaws.com/projects-files/86/8647/864709/a5f74459-9308-4179-a819-989cdfda34dd.jpg "Shields MRI at Emerson Hospital
Shields Imaging and Emerson Hospital have joined together to bring highest quality MRI services to our communities of Concord and Westford.")
:format(webp)/99designs-contests-attachments/96/96092/attachment_96092358 "Homepage design for residential cleaning company")
:format(webp)/http://s3.amazonaws.com/projects-files/178/17886/1788610/5e1d2048-bd04-4343-a32d-25d484b6c442.png "iDesign Styles is a full-service design company with the skills and expertise to support clients needs in interior design, project management and decluttering/organizing.")
:format(webp)/99designs-contests-attachments/97/97556/attachment_97556725 "Logo")
:format(webp)/99designs-contests-attachments/86/86450/attachment_86450623 "Services include crystals, community, inspiration & support. The client wanted a wave and a star to represent energy and flow. I wanted to keep the mark light and airy with a lot of movement.")
:format(webp)/99designs-contests-attachments/57/57348/attachment_57348812)
:format(webp)/99designs-contests-attachments/154/154855/attachment_154855729 "The logo represents change through growth. The colors and style are calming and elegant.")
:format(webp)/99designs-contests-attachments/71/71294/attachment_71294190 "Since 'devops' is characterized by a multidisciplinary skill set where communication is one of the biggest keys (as devops are bridge-builders), I thought that using an icon that depicts the words - connections / networks / or links would work best.
I have used this icon right in the center of the logo ( circles connected to each other ) which I have made to also look like the eyes, nose and mouth of the monkey.")
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