The Creative Edge

We'll help improve your design folio, give tips on finding clients and connect you with creative professionals

Who wore it best? The great rebranding trends of 2015

2015 was another year for big company rebrands. As customers’ primary experiences with brands shift online, designers are prioritizing the digital experience first. That means rethinking scaleability, color choices, flexibility and how the company’s identity will work hand-in-hand with the web.

December 23rd By

Creative calendars to inspire you for 2016

2016 is coming in a few short days, so how are you planning on keeping track of the time in the new year? Out of necessity, we all pay attention to this particular measurement of our lives, but that doesn’t mean it has to be done in a boring way.

December 22nd By

What the elf!

Elf on the Shelf is the whimsical holiday character that rescues parents’ sanity during the Christmas season by watching over children and dutifully reporting their behavior back to Santa. But that can’t take all night! We started to wonder what Elf on the Shelf really does all while children are nestled, all snug in their... Read More

December 19th By

Podcast cover design tips to make listeners tune in

Podcasts may be one of the most underutilized marketing tools. The Content Marketing Institute reports that only 21% of B2C marketers used podcasts in their 2015 strategy. Only 5% asked their audience to subscribe! With 46 million Americans tuning in to a podcast at least once a month, that’s a lot of people to leave... Read More

December 19th By

Star Wars superfans redesign the newest classic

Star Wars superfans from across the globe have responded to the newest release in the franchise with gusto. The movie hasn’t even been released yet and the internet is already awash in iconographic representations, in a variety of design styles.

December 17th By

Time to vote on the final Top 9 of the year!

It’s the final Top 9 of the year and what a finish it is! Here’s nine new nominees that represent the best of what our community has to offer. From cutesy t-shirts to Art Deco style, this month’s batch has a little something for everyone.

December 16th By

Marijuana’s branding buzz: trends in the budding cannabis industry

No more baggies sold behind dumpsters for Colorado, Oregon, and Washington. Since early 2014, marijuana retailers have begun selling medical and recreational pot legally in a handful of states. For the first time, marijuana business owners can create a public brand for mainstream consumers. Their design and branding choices break from old tropes, signaling that... Read More

December 15th By

Photography logos you’ll want to snap up

Photography logos are a special breed. They need to embody the creativity behind the craft, while staying simple and adaptable enough to serve as a watermark for photos. It’s easy to fall into the usual tropes… boring serif initials, a shutter used as the letter “O”, a camera as the logo icon – but we believe you can do better.

December 12th By