Author Archives: Alex Bigman

How to ace your next folded brochure

With the rise of web-based marketing, the golden age of the folded brochure may be over. As a result, many up-and-coming designers today aren’t learning the basic terms, protocols and skills for that type of design. That’s a problem, because while folded brochures may be less prevalent than they once were, they are not going away entirely. As... Read More

October 8th By

Into the world of post-logo branding

In 2009, the Los Angeles clothing company Freshjive decided to take a new approach to branding. Specifically, they got rid of their logo. And the funny thing was, they didn’t replace it. From 2010 on, no insignia would appear on their shirt fronts, their labels, their website—anywhere. Ten years after the publication of Naomi Klein’s No Logo, Freshjive were to be a brand... Read More

October 6th By

The best coffee packaging designs (in America)

It’s National Coffee Day, and never before have we had so much to be thankful for. Over the past ten years, the number of independent roasters in the U.S. has absolutely exploded. Portland, Oregon alone was at one point home to nearly fifty (and that was in 2012). Much like the similarly ballooning craft beer movement, the coffee... Read More

September 29th By

Book cover design according to Chip Kidd

Chip Kidd has been described as “the closest thing to a rock star” in graphic design. His book cover designs are omnipresent, his TED Talk has nearly 1.4 million views, and now he even has a few book titles of his own—both fiction and instructional—on shelves. He hardly needs more attention. But tomorrow is his... Read More

September 11th By

4 compelling stock image alternatives for web design

We considered starting this post with an example of an especially awful stock image, but we decided to spare you. You know the ones… posing “business people” in a dazzlingly white office, a woman smiling in a meadow, someone pointing at something. So how do you find good stock images for a website? If you’re digging through high-end stock sites or... Read More

August 14th By

Dave Elmert breathes new life into PowerPoint design

At times, PowerPoint seems to inspire nothing but mindless repetition. It can get pretty dreary. That’s why we’re so ecstatic when we discover someone like Dave Elmert, who breathes new life into PowerPoint design as an art. Not surprisingly, clients feel the same way. We asked Dave if he would share some of his amazing story... Read More

August 13th By

Tips for better data visualization

Charts and graphs, not words, are the real substance of Powerpoint presentations, infographics, business brochures and just about every other data-oriented design product. If you want to keep a client coming back for more, you’re going to have to get an edge on the software-generated templates. Here’s how. 1. Know your chart types First off, there’s... Read More

August 6th By

14 motivating ways to brainstorm by yourself

Not long ago, working as an independent freelancer in a creative industry would have been seen as a handicap. Given a design brief, how are you supposed to brainstorm ideas without the input of other people? In the last decade, however, numerous studies have revealed that conventional “brainstorming” is actually a pretty bad idea. It... Read More

August 4th By

László Moholy-Nagy: Pioneer of graphic design

Between 1914, when he was drafted into the Austro-Hungarian army to fight in World War I, and his death in 1946, László Moholy-Nagy moved around a lot. Indeed, in this time he moved from Berlin, to Amsterdam, to London, to Chicago—sometimes seeking new opportunities as a designer, sometimes escaping fascism, sometimes both. Likewise, his design career never... Read More

July 21st By

Into the world of French graphic design

Ask some people, and they’ll tell you that “French” and “graphic design” are mutually exclusive terms. We knew this couldn’t be true, and in honor of Bastille Day we thought we would go ahead and prove it. Admittedly, the graphic design output from France is less than that of its German, Dutch and English-speaking neighbors. That’s partly... Read More

July 14th By

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