Introducing Meadow, logo designer on 99designer
Name: Arnesia Yada
Location: Perth, Australia
99designs handle: Meadow
Contests won: 13
What Arnesia Yada cherishes most about being a freelance graphic designer is being able to enjoying the simple moments in life (such as having an early cup of Joe before prepping her young son for school). As a full-time designer with her husband, who is simolio on 99designs, Arnesia is able to spend a lot of time with her family. She tells us that, “The best thing about working freelance is the ability to manage our schedule, so it’s really a bliss for parents like us.”
Everyday, Arnesia and her husband work side-by-side, each on their own individual projects. They even have a tendency to enter the same contest every once in a while – there’s nothing like keeping a healthy dose of competition in the family.
What is your background in design? How did you first get started?
When I was in school, I’m quite obsessed with fashion magazines, so I went on to study Advertising in college. Graphic design was one of my favorite subjects in college. I learned Photoshop, Illustrator and CorelDraw. After I graduated from college, things just lead to another, so I ended up working as a graphic designer.
Where do you get your inspiration from?
The design brief helps big time — it’s about getting to know your client, what they want, their style and their vision.
I also look at lots of old graphics for inspiration. I have tons of pictures for inspiration on my computer and I look at those pictures so I can get a feel for something.
What is your design process like?
The process typically starts with a research on the business to find out more about what they are doing. I also find it important to have knowledge about the industry.
Once the research is done, I begin making several graphic options in CorelDraw — I always pick the one I like most and present it in the contest.
What led you to start using 99designs? Can you describe your experience on the site thus far?
I love this site a lot. It opens a lot of opportunity, new clients and new friends. I like the idea of competing — motivates me to keep learning.
My journey on 99designs started about 4 years ago, my husband knew about 99designs from a good friend. He began working on one project and won instantly, the client offered further work.
I followed his footsteps right away being aware of the opportunity this site could bring. I remember how excited we were at the time, it is our dream to become work-from-home parents.
So, after a few wins and a few ongoing relationships with clients, we quit our job to be freelance graphic designers.
I’m kind of living in a dream come true right now.
What are the three most important things that designers can do to have success on 99designs?
1. Always choose a project that has a detailed brief, that way you know you’re working with someone who has great intentions to build a business.
2. Enter the contest early, most CHs will leave you some useful feedback for sure.
3. Never reproduce or improve other designs, especially the one with highest ratings. The original designer will win and you will be left with nothing but a bad reputation among designers.
How do you see the field of design changing in the next few years?
More online designing — the market is wide open and I believe it will get extremely competitive.
Based in San Francisco, Allison (Alli) Stuart works as Head of Community Marketing at 99designs. When she's not writing articles and communicating with designers, she is working on her Children's Book. She also enjoys extreme sports, like sky diving and traveling to new places. Alli has a Fine Arts Degree with a concentration in Graphic Design from Louisiana State University, her home. Geaux Tigers!