Case study: how CloudSponge increased conversions 33% using 99designs




CloudSponge is a service designed to make website owners’ lives easier by automating the day to day management and sharing of their customers’ address books. This Software as a Service product enables website owners to rapidly scale their business and seamlessly invite their members’ colleagues and friends to new services, without the hassles of having to develop their own systems from scratch.


Jay Gibb the founder of CloudSponge was unhappy with the conversion rate of the existing website and felt the company’s existing web design and logo was dated and needed to be refreshed. Jay had dealt with existing designers before and, unsatisfied with previous results, he decided to look into crowdsourcing as a solution to his company’s design problems.

CloudSponge - Previous Webpage Design

CloudSponge's previous homepage design

After writing a brief and posting the project to the 99designs community of over 80,000 designers, CloudSponge received a fantastic response. In total, Jay received 189 unique designs to choose from for his new website design. The ability to provide feedback and work directly with the designers on 99designs meant that Jay could tailor the design concepts to suit his needs.

CloudSponge received so many great submissions that while providing feedback to our designers during the contest, Jay Gibb announced: “You are all making this contest very difficult to judge. Thanks you so much for all the fantastic submissions.”

CloudSponge - Current Website Design

CloudSponge's new web design


Unlike a regular design company, 99designs allowed Jay to get a wide range of different concepts from multiple designers. Within just 10 days this was achieved at a fraction of the cost of using a regular design service, saving the company thousands of dollars in costs.

Since launching the new website design, CloudSponge has seen an increase in their conversion rate by over 33%.

“The new design has dramatically increased my conversion rate and I really enjoyed the whole 99designs process.  The price is right, the delivery timeline is predictable and the artists are all eager to please.  I’ll definitely use it again whenever I need design work done.“ said Jay Gibb.


Unlike previous experiences, where working with a traditional design agency had often proven to be cumbersome, time consuming and expensive, using 99designs has allowed CloudSponge to save significant time and money on their new web design. The range and quality of designs received were far beyond what CloudSponge had expected, enabling the business to quickly and easily relaunch their website while also improving conversion rates by over 33%.

Using 99designs has allowed CloudSponge to grow its business and improve its ROI on every marketing dollar spent. This was achieved on a budget of less than $1500 and in just 10 days.