The Creative Entrepreneur

Design inspiration and tips to help you grow your business

Logo evolutions of the world’s biggest brands

Throughout design history, companies have always strived to keep their logos current or ahead of the curve. For several large companies, time has worked in their favor. Take Apple for example, whose 1976 apple symbol has lasted to date with nothing but a simple color change. On the other hand, companies such as Caterpillar, Shell and... Read More

March 13th By

Yellow logos: what the cheerful color says about your brand

Branding would be a fantastically easy task if every Pantone color were genetically keyed to a specific emotional response from every consumer. But this is the real world, and building a successful brand takes a lot more than spinning a color wheel. With that said, there are some broad-strokes assertions we can make about the... Read More

March 11th By

6 common branding mistakes to avoid

Though small business owners are now fortunate to have access to cost-efficient branding resources, building an effective brand still requires some marketing know-how—including how not to look like the new kid on the block (even when you are). We’ve put together some common branding mistakes to avoid when developing your business’ brand.  1. Thinking your brand stops... Read More

Small and crafty: the best craft brewery labels

You’ve probably been told “don’t judge a book by its cover”—the same might go for beer, but we’re pretty sure that people do it, anyway. A small craft brewery might have the best beer in three states, but no one will take notice unless it has an eye-catching label. A craft beer label design doesn’t... Read More

March 3rd By

Live your best day, everyday: reflections from Silicon Valley Day

As a business owner, we often find ourselves swept up in the everyday details of managing our business and forget to look around us. This past week 99designs helped host Silicon Valley Day one of the largest entrepreneur conferences in Guadalajara and Monterrey, Mexico. Talk about trying to manage the day-to-day details! But instead of being... Read More

February 27th By

Australia’s best beef jerky brand launches with help from 99designs

Dan Ford gave up his full-time career as a lawyer to follow his dream of creating Australia’s best beef jerky. That daunting transition paid off and not just in delicious beef jerky – just ask one of his 722 Kickstarter backers who pledged $26,500 last January to help get Ford’s Bald Rock Beef Jerky business... Read More

February 24th By

10 web designs we can’t get enough of

We all know it by now: 2014 was the year of flat design for web design. While designers proved that flat does not have to mean boring, other trends of the year included parallax scrolling and crafty illustrations as well as grid-like patterns for organization. With that in mind, we’ve rounded up some of our favorite... Read More

February 20th By

The Kickstarter-backed AirBoard helps creators do what they love—create!

You might use the words “tech savvy” to describe Olivier Menard. After starting his career as an electrical engineer in the aerospace industry in Texas, he continued it in Toulouse, France, where he designed satellites on-board computers for 15 years. After earning a master’s degree in industrial design and innovation at Strate Paris, he began... Read More

February 18th By

The big web design trends for 2015

When thinking about web design, you must consider the full spectrum of possibilities that the internet presents. Done boldly, designers can push the limits of human interaction and imagination on a global scale – as is often seen with edgier industries, such as creative agency websites. In this article, we’ll boil down some of the most prominent web design trends emerging in 2015. It is... Read More

February 13th By

4 fun exercises to help define your brand personality

Whether you’re launching a new company or rebranding an existing one, you’re faced with an important challenge: defining your brand personality clearly and definitively in the mind of the consumer. One approach that many have found helpful is to think of your brand as more than a logo or a product or even a company,... Read More

February 10th By

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