The Creative Entrepreneur

Design inspiration and tips to help you grow your business

Good logo design in unexpected places

We’ve talked before about using your personality to inform your logo. As a society, we have expectations of certain industries, and we anticipate that the logos used by those brands will be flashy, creative or expressive. But, really, the industry in which you conduct business should have no bearing on the time and imaginative quality... Read More

March 23rd By

Florist logos: blooming with inspiration

When would you use a florist? For a wedding? Romantic gift? Graduation? Funeral? In most cases, a quest for a florist is driven by an initial emotional state—happy, sad, romantic—or because the consumer is reacting to an assumed emotional state by the recipient. Notwithstanding, a florist’s logo is more than simply advertising flowers. It has... Read More

March 19th By

New! Logo + Website gets your brand up and running fast

It seems like businesses are moving at the speed of light these days. That’s a daunting challenge for any small business with limited resources. But now we have a solution that helps you get your branding out there quickly and professionally with both a logo and hosted website (including your own domain). We’re thrilled to... Read More

March 17th By

Green logos: what going green means for your brand

We’ve all heard about the Green Revolution and Green Tech, but what role does green (as a color group) play in the psychology of branding and marketing? Green’s impact and symbolism As a color group, the greens are associated perhaps most obviously with plants, nature and the environment. On a more subtle level, green is... Read More

March 16th By

Logo evolutions of the world’s biggest brands

Throughout design history, companies have always strived to keep their logos current or ahead of the curve. For several large companies, time has worked in their favor. Take Apple for example, whose 1976 apple symbol has lasted to date with nothing but a simple color change. On the other hand, companies such as Caterpillar, Shell and... Read More

March 13th By

Yellow logos: what the cheerful color says about your brand

Branding would be a fantastically easy task if every Pantone color were genetically keyed to a specific emotional response from every consumer. But this is the real world, and building a successful brand takes a lot more than spinning a color wheel. With that said, there are some broad-strokes assertions we can make about the... Read More

March 11th By

6 common branding mistakes to avoid

Though small business owners are now fortunate to have access to cost-efficient branding resources, building an effective brand still requires some marketing know-how—including how not to look like the new kid on the block (even when you are). We’ve put together some common branding mistakes to avoid when developing your business’ brand.  1. Thinking your brand stops... Read More

Small and crafty: the best craft brewery labels

You’ve probably been told “don’t judge a book by its cover”—the same might go for beer, but we’re pretty sure that people do it, anyway. A small craft brewery might have the best beer in three states, but no one will take notice unless it has an eye-catching label. A craft beer label design doesn’t... Read More

March 3rd By

Live your best day, everyday: reflections from Silicon Valley Day

As a business owner, we often find ourselves swept up in the everyday details of managing our business and forget to look around us. This past week 99designs helped host Silicon Valley Day one of the largest entrepreneur conferences in Guadalajara and Monterrey, Mexico. Talk about trying to manage the day-to-day details! But instead of being... Read More

February 27th By

Australia’s best beef jerky brand launches with help from 99designs

Dan Ford gave up his full-time career as a lawyer to follow his dream of creating Australia’s best beef jerky. That daunting transition paid off and not just in delicious beef jerky – just ask one of his 722 Kickstarter backers who pledged $26,500 last January to help get Ford’s Bald Rock Beef Jerky business... Read More

February 24th By

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