How to make your book cover pop

It’s November, which means thousands of writers are typing furiously to complete a 50,000-word novel in 30 days for National Novel Writing Month (NaNoWriMo to the cool kids). Maybe you’re using NaNoWriMo momentum to write your book. I’ll admit there’s a guilty pleasure that helped me through three years of NaNoWriMo madness. When writer’s block... Read More

November 12th By

Brand story case study: It’s time for tea

On Monday, Explainify Founder & CEO, Eric Hinson, showed us how to tell your small business’ brand story in 3 easy steps. Today he explores brand story with a case study: Photo courtesy Eric Hinson The Explainify offices are located just down the street from Savoy Tea Co., an amazing shop filled with scones, macarons,... Read More

September 18th By

Joining the buzz: how to improve word-of-mouth referrals

Word-of-mouth (WOM) referrals can make or break small businesses. In fact, over 92% of consumers take recommendations from family and friends more seriously than other forms of advertising. Luckily, it’s easy to spur referral behavior in your customers if you follow the following three simple rules: First, keep your branding consistently excellent. Second, increase your... Read More

September 16th By

5 types of brochure design and what to include in each

Not all marketing activity is as easy to measure as email, SEM and direct mail. Sometimes you need to trust your experience over the security of metrics. One of these difficult-to-measure activities is  a well-designed brochure to help promote your company and its products. Not only is it difficult to prove the value of a... Read More

September 3rd By

Is a dynamic logo right for your business?

A dynamic logo, as opposed to a static logo, changes form depending on context (think Google’s timely tweaks). While certain aspects of dynamic logos stay constant, designers have a lot of freedom to explore variations of color, shape, and presentation. Dynamic logo for Coalition for Engaged Education  Many companies love dynamic logos for their versatility... Read More

August 18th By

4 eye-catching web layout trends for 2015

Every year new web design concepts emerge as some older trends recede. Over the upcoming months we’ll no doubt see a temporary increase in the popularity of video backgrounds, tiles and animated storybooks – just to name a few. Responsive web design, a trend that surfaced back in 2010, will undoubtedly remain at the core of design for the foreseeable... Read More

July 22nd By

Posters to get your business noticed and your prospects acting

Posters are attention-grabbing, memorable and ultra-flexible. After all, you can hang them just about anywhere! Their low-cost, low-risk nature makes them a great marketing tool for a variety of messages. With months of warm weather ahead, now is a perfect time to consider how a poster design campaign can help generate buzz for your business.... Read More

July 15th By

8 restaurant menu design tips

Great restaurant menu designs can enhance a dining experience, help customers makes satisfying choices and stimulate appetite. However, a menu is more than just a list of the dishes a restaurant has available; it is an advertising tool capable of communicating a restaurant’s identity and driving profit – if it’s well designed. Here, we discuss several... Read More

June 24th By

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