3 small tips for a happy Small Business Saturday!


At 99designs we’ve come across many small business owners from all over the world. Are you one of them? Here are some tips to make November 30th one of the biggest days of the year for your business by taking part in Small Business Saturday.

American Express founded Small Business Saturday in 2010. Celebrated every year on the Saturday after Thanksgiving, it’s a day dedicated to supporting the small businesses that help to create jobs, boost the economy and preserve neighborhoods around the country. A survey showed that Small Business Saturday supporters reportedly spent over $5.5 billion at independently-owned businesses on that day last year.

So, check out what you can do to stand out on the big day:

1. Spread the word


As a small business owner, you’re a pro in making sure that every outgoing piece of paper and electronic document can serve as a promotion of your business. From a logo to business cards, banners, pens and vehicle wraps – you’re on it! To give your business that extra boost this Saturday, head over to ShopSmall to download marketing materials that show your support and can help you attract new customers on that day.

2. Promote your business


A marketing budget sometimes seems like a curse for a company just getting started. From entrepreneurs in the 99designs community we’ve seen firsthand how this shouldn’t hold you back, but instead can allow (or force!) you to be more creative. To get you on your way you can apply for free personalized online ads. Eligibility restrictions apply; see Terms of Participation for full details.

3. Get inspired


Check out some success stories to see what other business owners did in 2012 to create some buzz around their businesses – and download the top 10 tips to give yourself a leg up. We’ve shared some great small business stories on our own blog too – ranging from a soldier turned toffee entrepreneur from Aurora, Colorado, to a sky-rocketing t-shirt business from Dallas, Texas. Make sure to take in some of their insights and inspiration through our Customer Snapshots.

This coming Saturday is turning out to be a day no small business would want to miss. Make sure you’re a part of Small Business Saturday 2013 – and share your stories in the comments!


Kyra works in marketing at 99designs' San Francisco office. Hailing from Amsterdam, she brings along a healthy obsession with stroopwafels and Dutch grandma-bikes. In her spare time, you'll find her riding around the city (enjoying the views more than the hills) and reading tacky crime novels.

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