Young people, politically interested people, newspaper-readers (printed version) as well as people having sympathy towards the FDP (Freisinnige Demokratische Partei der Schweiz, liberal party of Switzerland).
The template should be referring to the idea of the „Obama scheme“, and show both party logo as well as the lettering „brenda.ch“ on top of the page. The template’s color scheme should principally stay the same as in the example, but, as the campaign is held in Switzerland, the „stars and stripes“-sujet should be left out.
In Swiss politics, name-letterings/logos are not very common. With the campaign „brenda.ch“, I am trying to do something new. This is also what the character of the lettering/logo should be and why the wordpress „Obama scheme“ has been chosen as an example. At the same time, my candidature for the National Council is meant seriously.
The current website, a „standard“ blog hosted by wordpress:
The wordpress template, to be taken as an example, the „Obama Scheme“:
Positiv and negative points of the "Obama Scheme":
+ Space for photographs
- “Stars and Stripe”-Sujet
As the lettering/logo „brenda.ch“ will be used for printed products as well, it should be useable for printing large- and small scale.