Greenback Tax Services
We are a successful, up and coming company with big potential. We have an existing base of happy customers and a large and growing market of potential customers for 2011 and beyond. We are ready to take our marketing activity to the next level and excited to enter 2011 with a brand new engaging website.
Who are we? Two americans who were living abroad and simply couldn’t find a company that had the expertise to do their US taxes correctly at a reasonable price. Most of the companies were expensive, cumbersome and didn’t have the skills to make sure their customers took advantage of the best possible deduction opportunities. Greenback Expat Tax is the solution to this problem and is what Americans living and working abroad have been searching for.
So, in short, we are two MBA grads, one with a background in marketing and general management, another with a background in banking and sales, both with an entrepreneurial spirit, who have started this company a few years ago and have both now left corporate america to grow this business!
Although Greenback Expat Tax is a young company, our accountants have decades of experience (30+ yrs experience). We pride ourselves on having a team of CPAs (Certified Public Accountants) and EAs (Enrolled Agents) that are experts in this field. And they are really nice people too :).
Greenback is a tax prep company that focuses solely on Americans who live abroad. All Americans are required to file a tax return each year. Although there are 5.2M Americans living abroad, there is no one brand that is the leader/“go to” company in this space. Our goal is to be that brand, and growth to date and customer feedback is that this goal is eminently achievable. We have lots of competition but it is disjointed.
Our target audience is :
Americans who live abroad.
Age 30-50 (approx), even split btwn male and female
Average income approx $40-$200K
Tax expertise/understanding mixed: most are lost and need help, some haven’t filed in multiple years. A minority know all the ins and outs of their taxes and just need someone to complete the forms.
Often, our customers share a love of travel- they are global minded, citizens of the world (this is true of most, not all! Some have just moved due to jobs, etc).
We want customers to feel that we are....
1. Trustworthy, dependable and experts in our field.
2. Professional but also warm and have a personality
3. Easy to work with. ie website should feel clean and engaging, easy to navigate, clear.
4. Memorable. Prospective customers troll through tons of websites looking for accountants and we need to stand out/”pop”.
ULTIMATE GOAL: Website visitor to choose Greenback to do their taxes right then and there
1. Very prominent ability for prospective customers to sign up with us (Get Started Now), Contact Us or Download Important Tax Info
2. Space and layout on the home page that accommodates case studies/testimonials from our customers
3. Space and layout on the home page that accommodates features on our accountants
1. We have an existing logo that we have been using. Ideally we would like this included (with/without the green color) but if you don’t feel it works, we aren’t wedded to it.
Please stay away from...
1. The site shouldn’t feel too gimmicky- people are highly skeptical of any online financial services companies and we need to instill in them a sense of trust in us and our brand.
2. Stay away from anything too busy- we want the site to feel free of clutter.
Attached is a list of the pages we will have on the site (ie the navigation needed)