Weblog "www.reisekosten.de" needs a wordpress theme design!
HRworks needed a new wordpress theme design and created a contest on 99designs.
A winner was selected from 79 designs submitted by 15 freelance designers.
One of the designers who made it happen
How HRworks started their custom wordpress themes journey
Company name
Reisekosten.de
Overview
HRworks GmbH - the company behind the weblog:
HRworks is the leading provider for web-based travel expense calculation, absence and equipment administration in Germany. We offer our product as Software as a Service (SaaS) for rental via internet without minimum terms.
The product is a sector-independent software-solution developed with plenty of experience which helps our clients with efficiently designing business processes and realising cost saving potential.
German legal terms include a wide range of paragraphs which have an impact on the travel expense calculation. The money spent cannot simply be reimbursed to the employee. There are per diems to calculate, reductions for meals to make and a large variety of norms, terms and exceptions to consider. This distinguishes German travel expenses calculation from other countries.
Today more than 70.000 employees in over 550 companies benefit from HRworks.
Read more about HRworks: http://www.hrworks.de/de/related
Tell us a bit about who you are and the people you reach
THE WEBLOG “www.reisekosten.de”
TARGET:
Create a blog including related articles, current topics and discussions about travel expenses, latest news about the German legal terms and support people with reliable information.
Moreover we want a blog easy to use and to attract people to read, comment, pick up, provide and exchange their knowledge with the community. Just as we are going to exchange our expertise with them.
Besides we want to attract search engines and the blog needs to strongly reflect expertise, reliability and professionalism.
By the way, we already started to insert the blog with content: http://www.reisekosten.de.
TARGET AUDIENCE:
Reisekosten.de should attract and keep conservative accoutants, business travellers of any age and life stage, executive staff, simply everyone dealing with travel expenses in his daily life.
Requirements
1.Wordpress features, like Tag-Cloud, categories or links have to be enhanced, the range of functions should be given
2.We want to define the task bar. It has to be possible to include several pages&to have several categories, too.
3.Not child-like&silly = no cartoons, animals
4.Gender-neutral = no pink, flowers or leaves
5.Font should be clear& easy to read = no Times New Roman or cursive
6.Like the site itself to be framed in a box, e.g. a travel expense report, sitting on top (http://bruceeyewear.com/blog/)
7.Colours: choose a color palette reminiscent of http://www.hrworks.de HRworks colours:Pantone 287&Pantone 116
8.The weblog shall be linked, associated to our official website http://www.hrworks.de but shall not be exactly like it (no twin).
9.It has to attract,support SEO & Google Analytics
10.Use images or symbols from http://www.hrworks.de to create the title, background,.Visualize used hotel or cab vouchers, air tickets, a calculator, travel expense reports - maybe marked, clipped
If you need any images from http://www.hrworks.de please contact me. I will send you the Logindata to our image-file with about thousand photos.
Please note: HRworks has the exclusive photo rights & our images are password protected. You are prohibited from using the images for any other project/work or pass them down to a third party.
If you have any idea for a logo, don’t hestitate to show us.
We're excited to see our blog come alive online!
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