How Damian8672 started their custom wordpress themes journey
Athletes In Training website name: athletesintraining.net
My name is Damian Cotto from Valley Stream, NY. Athletes In Training was started in 2004 on a shoe string budget. The company started out of home 10 x 12 foot garage working with local kids from the surrounding high school community, with the goal of creating a fitness community. I have been training in gyms since the age of 13, today at 47 years of age, this has given a tremendous foundation. I would like to also mention that i am an attorney in the court system of NY State. I think this is important because while i may be a bit of a gym rat, we are not meatheads! We pride ourselves on our professionalism. I would like this message to be clear in our website.
Our primary mission is to service people of all ages by using health and fitness as a tool to help people achieve their goals. Today we have expanded to a 2000 square foot training facility and we look to double our size in the upcoming year. We work with clients from 8 to 60 years of age. I have a wonderful family including an 8 year old daughter. We all enjoy our time together at the gym and i want to be able to show other families how they too can experience what we have through health and fitness. Finally, there is a company I admire in this industry very much, Athletes Performance. One day we would like our company to be considered a boutique version of that company.
Tell us a bit about who you are and the people you reach
Currently we are located in Franklin Square, New York about 30 minutes outside New York City. It is a Long Island commuter town, surrounded by other commuter towns. Our target audience are families, with children that play sports between the ages 8 through college. We would like those families to have an income of over $150,000 and be professionals with a college degree of BA or higher.
Our second audience are adults between the ages of 30 and 60 years old. We want then to be college educated professionals, business owners, with an individual income of over $75,000 or a combined household income of over $150,000. We do not want to cater to people who are looking to pay $29.99 a month for the local chain gym. We are not a gym, we are a private training facility that runs group training for adults, athletes and police and fire professionals.
Our goals are to use the website as an integrated marketing platform with other social media (Facebook, youtube, twitter) to drive traffic to our site. This will allow people to learn about our expertise and separate us from the other gyms in our community. Once again we are not a gym and this website is a marketing tool we want to use to distinguish ourselves from those businesses in the community.
I want to utilize a media wall to feature video footage and photos of my clients. I need a page dedicated to my team (staff), blog page, contact info page, programs page, services page, and other pages you may think are important. Please go to my site to see where I started and content. Athletesintraining.net Also check out Athletesperformance.com to see where I want to be. I really like the clean functional feel of their site. We don't have as much content as they have right now, but we plan to in the future.