Use the name "Joel Richard" in the design, however, this is not his real name.
We require the design to be in PSD or AI format. Colors should be dark. Client mentioned black, red, and white as a starting point, but is open to other options. Experimentation with lighter colors is okay. Design must be clean and open, display good visual flow, and logos should focus on the name.
Something faded in the background, or textures similar to tattoo art, but without any messages or vulgarity. Large buttons, large headings, and clean font, preferably sans serif style.
The site will feature videos (Youtube and Vimeo embedded), pictures, music, and some social media integration (Twitter, Facebook, etc.). It will also feature logos from sponsors such as Pearl Drums, Vic Firth Sticks, etc. There also will be occasional blogging utilizing the WP engine.
The sigdesign.jpg file is his "logo" that will be branded on signature-series items from drum manufacturers, etc. Incorporation into the design would be welcomed, but not necessary.