* Produce a new web site that emotionally resonates with parents of teenagers.
* Create the best experience for a new customer to schedule and pay for a session for their child.
* Generate session ticket orders.
* Design an experience that initially evokes feelings of fear in a parent that their teenager doesn't have the financial knowledge that they need. Then build confidence and trust in the idea that the Financial Education Institute is the solution.
* Tap into a parent's fear of their child failing in this world due to a lack of financial acumen.
* Relieve that fear by showing how FEI can teach their teenage financial skills.
* Make use of photography that shows tension over the topic of money.
* Make use of photography that builds trust in FEI and shows the experience their teenager will have in a FEI session. See attached brochure for examples.
* Professional, Practical, and Successful
* “Invest in your child's financial future now”
* money, financial management, financial skills, finance knowledge, learning, teenager, young adult, investing
Key Selling Idea
* Invest in your child's financial future now so that they are prepared.