The main focus for this design task will be designing a landing page that will clearly inform our potential customers of our key benefits and with simple and easy call to actions such as "call" or "e-mail". The site will be built on Wordpress but will have a Page as the home page rather then the traditional layout of different posts. To support the main landing page we will have regular pages with more information about who we are, our environmental policy, drug policy, our buses, our drivers, our values etc.
The main colors we would like to use are blue, red and white.
The site layout should fit within 1024x768 and the call to action should be visible above the fold, this means try to keep the heading to a minimum.
I have attached a mockup of the landing page design, our logo and images of our buses. Feel free to use other images also to support the message and call to action (reserve a bus or call for information about our services).
I would like the site to be free from clutter and be easy and accessible to read so try to keep it as clean as possible.
Our current site, which by no means should be reason for inspiration, is http://www.elleniusbuss.se/.
One of our competitors are http://www.stromma.se/buss/interbus/
Focus on delivering the landing page and create a design and layout that s easy to apply on regular post posts/pages as well as simple category pages.