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How formby87 started their cup or mug journey
Who are you known as?
Mozart's Coffee Roasters
What industry do you think your business is most related to?
Food & Drink
Tell us a bit about who you are and the people you reach
We are a high-end coffee shop with a large deck overlooking Lake Austin. Business is focused on customer experience. Just voted number one coffee house in the state of Texas by Huffington Post. Considered to be an Austin icon. The building is old world European with dark woods inside to be cozy and the deck is one of the few places where people can sit by the lake and watch boats while drinking coffee. When customers have out of town guests who are visiting Austin, they bring their guests to Mozarts because of the excellent coffee and pastries as well as the incredible view. We have an expansive two-tired deck and we seat approximately 600 people at capacity.
What inspires you and how do you envision the design for your business?
We want to have our logo on the mug. We are looking for a spring seasonal design that is not only classy but contains elements of the "funky keep Austin weird" style so that this mug will be a "now" mug. We want the mug to have a spring, fresh and hip appeal (without being offensive)--it has to be classy.
Mozart's Coffee Roasters has been in business for 23 years. We have a stable customer base that is both American and ethnic due to our proximity to the University of Texas in Austin. Our customer base is intellectual and highly educated plus values creativity. Many customers have had special moments on the deck at Mozart's. Lots of wedding proposals have happened on the deck.