We have a new 16 oz re-usable on-the-go cup. It is similar in shape to the Starbucks re-usable coffee cup - photo attached. This will be a cost effective re-usable cup for coffee shops etc.
We want you to create simple but powerful artwork for this new prototype cup, to help us educate the consumer and encourage them to move away from single use cups. This prototype cup will then be presented to the large coffee companies across Europe.
It's really important that it carries an important environmentally friendly message, has a clean and uncluttered design, and makes the consumer want to be seen with and use this cup every day.
There are a few fixed parameters;
1. The cup is 16 oz size
2. The cup will be white (background)
3. The artwork will only be in 2 positions, i.e front and back. Similar to the Starbucks coffee cup
4. The artwork is to be one colour
The main message is that the cup is reusable, along with a symbol we'd like you to create a short, simple slogan or mantra. Examples of slogans I like are:
1. Choose to reuse
2. Reusable NOT Disposable
4. I'm NOT a paper cup
The artwork on the back / bottom should be the 'small' print, ie.
Contents may be hot
Use a cup sleeve
Top rack dishwasher safe
Recycle at the end of life
We'd like to clearly show how a small change like one reusable cup can make such a huge difference, we want to educate the consumer if possible.
By using this reusable cup, you are helping to divert billions of coffee cups from landfill.
This could go on the front or back.
We'd like the colours to be fresh, clean, light and representative of nature.
Photos are some cups we like.