NEW BRIEF. This contest has been extended and I have changed the brief, so please read it carefully:
The cycling jersey and matching shorts should should have a simple, stylish and subtle design.
Cycling apparel tends to be quite complicated, heavily patterned and colourful and I want this design to be quite different from that.
To help you visualise the design I'm looking for - Imagine the sort of cycling jersey that James Bond would wear. Or the cycling jersey that Aston Martin would design.
As you will see from the logo, the branding is very masculine and the target market is affluent males in the UK aged 25-55 that are are into road cycling.
The products are going to be very high quality and the design should reflect that they are luxury items.
The brand name is obviously quite fun but I don't want the design to be too fun. I want it to be quite serious.
I think darker colours would be best - black, dark grey, navy, etc.
I have added some new images of cycling jersey designs that I like and are similar to the design I am looking for. Please use those for inspiration and see the notes for each.
If you have any questions, then please let me know.