Swiss Web Agency got their new character or mascot by running a design contest:
Design a funny and cool brand-mascot for a slush drink (ice cream for summer)
Check out Swiss Web Agency's Character or mascot contest…
Food & Drink
Calippo Slush is a slush ice cream drink of the brand LUSSO. Here's the website of LUSSO: http://www.lusso-business.ch/produkte/glace_strassenartikel-calippo_slush.html Target audience are especially kids, but also young adults and all kind of people who enjoy an ice cream in summer. The goal is to make the Calippo Slush look tasty and get the people to buy one.
What's your vision?
We are looking for a mascot to make advertise for Calippo Slush. This mascot will be mainly used on: Posters and advertising panels. One of the most important aspects: The mascot should be FUN. It should entertain people. Other keywords, how the mascot should be: Cool / fresh / tasty / summer / friendly & nice. From the style we are looking for something with 3D surfaces. It must not be a 3D model, it can also just be a high res EPS file as final delivery. So it should be a 2D image with a mascot in 3D style. It should NOT be very cute. Looking sweet is ok. But not go too childish disney style. Also don't make it look scary. You can be free on what the mascot should be. It can be an animal, or it can be in form of a cup, or whatever. Some ideas of animals: - Chameleon - Frog - Rabbit - Bear - Squirrel - Bird - Duck - Seagull - Wasp - Or any other animal OR object you think will suit... Some key points for winning the contest: --------------------------------------------- -> IMPORTANT: Your mascot needs to be shown together with the Calippo Slush drink. Only showing the mascot is not enough, the Slush product should be visible as well. Don't just take a standard slush drink or standard ice cream, it must be our Calippo Slush together with your mascot. Please take one of the 2 flavors Blue ("Magic Blue") or Red ("Cherry"). -> UPDATE: A scenery what we would love: A funny idea could be if you don't restrict it to only 1 mascot. If you work with 2 or 3 different mascots, "fighting" (but still friendly) for the slush, this could be entertaining. For example mascot 1 is climbing up the slush trying to drink, another mascot is trying to keep him away from the slush and mascot 3 is already drinking with a tube. We think something like this or similar could be fun and have big potential. After having found a nice idea like this, for us it is not enough anymore, only seeing a mascot with thumbs up on one hand and the drink in other hand. Something standard like this will most probably NOT win. -> What we would LOVE to have additionally from you in scope of this contest: Funny ideas for speech bubbles (or slogans / claims) that matches together with your mascot. Here are 2 very rough ideas: http://prntscr.com/ebhox9 -> Think about how to be funny. This is also a key to win the contest, next to professional mascot design work. We can help you with that and bring ideas, but of course it's fantastic if you brainstorm together with us for funny ideas. -> Variations of your mascot (different body positions or different scenarios with speech bubbles): 2 different scenery needed.
-> Here you can find official graphic material of Calippo Slush: https://www.dropbox.com/sh/qg5urr49j1r48rg/AABbOjlPQuqtgNYe-aeUsu6Za?dl=0 -> The biggest competitors of Slush drinks in our country is: http://www.slushpuppie.ch http://www.slushdrink.ch/slush-puppie-getraenkemaschinen-und-produkte/ They are also working with a mascot. But we are looking for a mascot that is more entertaining. -> Check out the style guide for what kind of mascots designs we like in attachment, or with this link: http://prntscr.com/edu6v2 -> In case of delivering an image with 3D surfaces, of course vector data is not needed. Here a high resolution image + the project file from the 3D program is ok.
Every design category has flexible pricing for all budgets. Character or mascot starts at $349.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their character or mascot.
Designers across the globe delivered design magic.
Swiss Web Agency collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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